While box disputes are regular in the linear television industry, Faceoff`s escalation between Fox and Roku before the Super Bowl shows an increasingly frequent complication in an industry where television car rights are split among an even larger number of television operators, MVPDs and connected television services. This growing number of distributors increases the possibility of transportation conflicts, disagreements and decreased availability of programming. Fox had maintained public pressure on Roku all day and until the evening and had sent his last tweet less than two hours before the deal. Details of the agreement were not disclosed. Roku had directed users in the context of the dispute and distance from other services, but can now welcome them back home. “For months, we tried to get Fox to sign an agreement and offered Fox an extension, but they refused,” Roku said in a Friday afternoon blog post about the dispute that was not yet resolved at the time. “If we don`t reach an agreement, we`ll have to remove Fox channels from the Roku platform because we can`t distribute content without agreement.” You see, it`s not an arbitrary approach, or even a technical problem – it`s a dispute between the two companies, says Roku The Verge. Roku and Fox have a distribution contract that expires tomorrow. “We offered Fox an extension… If there is no agreement, we will be forced to remove the channels,” explains a company representative. Roku and Fox Corp. announced they have reached an agreement to keep Fox channels on the device maker`s platform, a 11th hour deal that means Fox apps will be available to Roku users to air the Super Bowl on Sunday. Roku told us that he would be “forced to remove the channels” if an agreement was not reached, but Fox says it is a mistake; That`s all Roku`s choice.
Roku declined to answer the question of whether there is a real contractual language that requires it to remove the channels. “We are pleased to have agreed with Fox to distribute Fox channels on the Roku platform,” a Roku spokesman said Friday night. “Roku customers can broadcast the Super Bowl via Fox Now, Fox Sports and NFL, in addition to other options.” A Fox Corp. spokesperson added: “We are delighted to have reached a successful agreement with Roku. Fox`s main suite of applications will still be available on the Roku platform. “Roku`s contract to sell to Fox Corp expires on January 31,” a Roku spokesman said in a statement to Adweek. “We offered an extension to Fox so that Roku could continue to bring a large and valuable audience to Fox. If there is no agreement, we will be forced to remove Fox`s channels from the Roku platform. It is not known who started the fight or who gave in at the end.
While each side blamed the other for pulling the channels down at first, neither Roku nor Fox shared the proof with The Verge. Even today, they do not share the details of the new agreement, although we hope that some of these details will get in our way. Updated with Fox`s statement, stock movement. Roku`s contract with Fox expires today, January 31. As Fox channels were unable to reach a new deal, they were removed from the Roku Channel Store, a big blow given that this network is outside for the Super Bowl LIV on Sunday. For his part, Roku said: “We are pleased to have agreed with Fox to distribute Fox channels on the Roku platform.