The term “White Label” comes from the fashion industry. Company A takes a garment that Company B has created and uses its own label, so it seems that Company A designed the garments. You will see the same situation when buying for store brand foods. They are the same items as the grocery brand, but they are renamed as a more general offer, so you can save money. 9. Product ownership: The following product and all the following variants are yours and no one else ` – even if the customer asks for significant modifications, provides technical assistance or helps produce the product. Contractors may agree not to sell to others a specific version of the product requested by the customer, but you want to clarify that all variations in your original product belong to you. Detailed provisions of this agreement govern product specifications and manufacture, packaging and documentation manufacturing, product warranties, repair and customer assistance services, order and price information, and intellectual property in both design, patent, etc. product and trademarks. , copyright, etc., applied to the dealer`s trademark.
The concept of a white label is defined as a concept that encompasses the production of goods or services by one company and the use of those goods and services by another company under its own brand. The white-label strategy is widely used in the manufacture of electronics, food, software, etc. In most cases, you can avoid these risks by changing from a white label model to an agency partner, but you should also evaluate the pros and cons of each before deciding what is best for your business. For example, it takes longer to get paid in an agency partner configuration because the client pays the agency. 5. Pricing: The customer may indicate that you cannot charge it more than you charge another private label customer. What are the conditions that will be included in the while label agreement? While white labelling has many advantages, things can go wrong quickly. Some of the most pessimistic scenarios include: You need to talk to end users or target customers, more influential, the better, the companies you approach for a private label agreement. They want to meet influential people on the distribution channel. Your support for your product can play an important role in safeguarding a private label agreement.
If people are positive about the idea, you can ask them if they feel that the product would fit well into their company`s product line. If they think that`s the case, you can ask them who you should talk to about a private label deal. One of the big reasons companies adopt private label products is to fill their product lines. Retailers do not like to buy from many different suppliers, so sometimes when a supplier has a more complete product line, they will drop their current supplier in favour of the new one. So if your product fills a gap in a company`s product line, it will help them find more retailers, not only with your product, but with all their products, which will increase sales in all areas.